acquired the product, formed Matchbox International, and moved most of the production to Asia. Despite these efforts, Matchbox’s high cost of manufacturing in England drove Lesney into bankruptcy. Lesney also diversified the designs, introduced a line of fantasy cars, and produced Disney-themed vehicles. Lesney countered with the Matchbox Superfast line of cars and pumped up its advertising campaign. Kids traded in the British product for these flashier American muscle cars. In 1968, Mattel roared in with Hot Wheels. Such success, achieved with little advertising, made Lesney Products one of England’s most profitable companies. American kids became collectors, taking 100 million Matchbox cars for a spin annually. In 1960, Lesney exported 70 million tiny vehicles. sales began a few years later, and Lesney added a Ford Customline Station Wagon to its formerly all-British fleet. Soon the company rolled out a cement mixer, a double-decker London bus, and a palm-sized racecar, advertising that, with Matchboxes, children could buy for pennies. He scaled down Lesney’s road roller toy, packaged it in a matchbox, and sent his daughter off to school. In 1952, Odell was inspired by a rule at his daughter’s school that permitted students to only bring toys that fit inside a matchbox. From Go Fish to Matching, there are numerous ways to engage your learner.Ĭommon Core standards are included that are addressed with the various activities in grades K-2.English die casters Leslie Smith and Rodney Smith founded Lesney Products in 1947 and, along with partner Jack Odell, began making small toys to fill slack demand during wartime. Great, right?įive different ways the ABC Cards can be used for your young learner are included with games and activities to engage and excel in FUN! Students can learn and practice alphabetizing their letters, spelling their name, and linking to others in a scrabble like game. This is different each time you use it, so never boring as your road trip varies with each word. So allow time for PLAY and Zooming those cars around as you learn.
This set is designed in color and is eye appealing for your young students. You may wish to print a couple copies of some of the more popular letters. ROADS are drawn and created around buildings and items that begin with the respective letter of the alphabet! They can be sorted and put in alphabetical order with the letters visible in the upper left hand corner. The set comes with each capital letter of the alphabet. Some pages have hidden objects on them that do not contain labels so see if your students can find them! A little gecko is among the "G" page, and a wishing well on the "w". Kinesthetic (movement) and visual components of this set and design are created to entice the student to learn, play and remember! Also their imagination will be heightened. The right brain learner will retain more if they associate a pleasant memory, and the activity engages some senses. Engaging the right brain (creativity and mobile) with the left brain (logical, sequential, and orderly), of which this pairing can occur in this activity to spur learning on many levels for all kinds of learning styles. Working on developing a WHOLE BRAIN lesson was important.
This set is designed for the student and learner in all of us, and the child who loves to play and move about. Why, I even had a few of my own from my childhood almost twenty some years before they were born! Some things are timeless. This unique activity originated when I played on the floor with my own kiddos while they loved their Matchbox and Hot Wheel cars, trucks and various vehicles. Admit it, you had Matchbox cars in your past somewhere, right? Boy, I sure did and so did my children.
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